The Brief was to re-design the RBS Logo to promote the bank as a 'bastion of sustainability'. I started by looking at other examples of Logo re-design. Obviously the BP ones below are in no way promoting BP to be sustainable but I like the idea behind them.
From the brief I took the word bastion, and I stated to brain storm around that idea. Ideas of strength, forts, castles, temples came to mind. I settled on the idea of Roman pillars. The idea had double meaning in that not only do traditional banks, such as the bank of england use that architecture but the idea of marble and Romans holds a weight of tradition, strength and sustainability.
As my thumbnails developed I began to feel hat just the columns on there own were too hard and RBS would not be accessible as a brand. So I started think of old jungle ruins. The way the hard of the stone and nature have intertwined over the years. It shows like RBS it will last over 100s of years.... very sustainable!!!
Again to juxtapose the of a bastion with nature I added butterflies and hummingbirds to make it more illustrative. The plan below show RBS is strong and will last which is why it's made out of stone, but the vines and animals that is adapting to nature and embracing it.
After feed back, people correctly suggested that the image looked odd floating in the middle of the page. I moved to place the columns on a plinth with the letters carved into the stone. This is more successfully as it gives RBS more of a base and strength. It also represents it as RBS being grounded. I then placed it in a setting (a landscape) compared to previously. I think giving the logo a setting really helps the message behind it as opposed to it floating like is was before (like it was unsure.
No comments:
Post a Comment